From May 4 - 14, 2011, Futurefarmers created a nine-day "urban thinkery" centered around a shoemaker's atelier consisting of a cobbler's bench and printing shoes installed in the Guggenheim Museum's Rotunda in New York. The atelier is an open interpretation of Simon the Shoemaker's Fifth-century Athens Studio in which Socrates allegedly had extensive philosophical discussions with Simon and local youth.